It is not unusual to see large outdoor ad campaigns for the homeless, however in Sydney attention is turning to animals that need a home. Created by ad agency M&C Saatchi for the Sydney Dogs & Cats Home, 21 photographers participated in the project photographing 63 animals that need homes. The ads will be featured on Adshel bus shelters across the city from the 23rd May, with the outdoor agency donating $200,000 of advertising space and everyone else involved gave their time for free. A Limited Edition exhibition of signed prints will also be available for auction. Great idea which could easily be rolled out across other cities.