Formal Frocks Retail Van

The Madison Avenue frock mobile travels around the San Francisco area buying and selling barely worn, like-new formal dresses and accessories. This is a fab idea considering many girls/ladies buy fancy frocks only to wear them on one occasion for them never to be seen again, tucked away guiltily in a wardrobe somewhere. Madison Avenue seems to co-ordinate show nights with schools, also using nearby hotels as a venue for runway shows, with schoolgirls modelling the dresses... making for a fun night with a strong fashion purpose. The business also sells accessories and has an onboard changing room. This business model is perfect right now, with cash-conscience consumers seeking quality at low prices. For a new start retail business the mobile unit is also significantly less costly than having a high street location. Check out their Facebook

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