Public art installations are always a great platform for marketing and putting a message across. We loved the idea from architect firm BIG (Bjarke Ingels Group) and fabrication studio, Flat Cut, who created this huge LED Heart Scuplture around Valentine's Day past and planted right in the middle of Times Square. The sculpture which included almost 500 LED-lit tubes responded to touch of a nearby sensor by passer-bys. The more people who touched the sensor the brighter the heart glowed. The Times Square Alliance also donated money to the Hope & Heroes Children's Cancer Fund too when people uploaded pics of the heart to Facebook. A good talking point and an original way of generating funds for charity too.