Recycled Ad Campaigns

Global brands know it is important to show a more caring, giving side as part of their communication strategy and Nike established their 'Nike Better World' arm to engage in more socially responsible initiatives including their support of community sports programmes and eco fashion lines.  To carry through the thread of eco-conscience their 2 min Better World promotional video is mostly the result of previous recycled Nike ad commercials cleverly spliced together to convey emotive messages of the important role sport can play in society. 

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