Hybrid business models are not uncommon with intelligent clothing, heathy snack bars and now also popping up across various cities are the cycle cafes, a fusion of café culture with cycling culture. The Ride Studio Café in Lexington, Boston is a good example, a high-end cycling retailer with sophisticated cafe. Established by Rob Vandermark, who designs, builds, sells, and services high-end bikes for commuters and racers. Ride Studio Cafe serves as a bike showroom, retailing bikes from anything between $400 to $12,000. High-end threads from sportswear designers Rapha and Campagnolo are also on offer.
This trend towards retail cafes for cyclists is transcending across other bike cities in North America and Europe. Lance Armstrong opened up Mellow Johnny’s Bike Shop in Austin with a coffee bar inside a couple of years ago.
The Ride Studio Café offers top-end service as well as its coffee - including 24-hour turnaround on most repair work on bikes, extended opening hours and even a personal shopper service.