Chobani is the number 1 market leader in the US for its infectious yoghurts and considering the brand was only launched in 2007 this is an amazing achievement. A big part of the company's success must come down to the level of product innovation and creativity in its range of flavours. The company it seems count a lot on what customers think and examines their wish list carefully and brings to the market exactly what customers want.
We are loving their new products for 2013 including Chobani Bite, an indulgent yet guilt free snack with the coolest combos including coffee with dark chocolate chips, caramel and pineapple, fig with orange zest and raspberry and dark chocolate chips.
We also love the Chobani Champions Tubes for kids.... no spoon required! These can also be frozen to make a great healthy lollypop. Flavours include Chillin Cherry and Rockin' Blueberry.
The Chobani Flip are the mix-in options and although mix-ins have been around for ages some of their flavours sound heavenly including Almond Coco Loco — Coconut low-fat yogurt with dark chocolate and sliced toasted almonds and the Key Lime Crumble — Key Lime low-fat yogurt with graham crumble and white chocolate. YUM!

Talk about brand extension and it is a stretch! DJ Pauly D from Jersey Shore is venturing into retail with his 'Remix Pre-Game Cocktails'. Prices at $14.99 for a 750ml bottle the pre-made cocktails come in 4 flavours - Oye Mojito, Strawberry Holla-peno, Yeah Yumberry and Starfruit. The rationale behind the move according to Pauly D is the similarity between mixing on the turntables and that needed for cocktails ... no words!!

Good food tastes good no matter what it looks like but presentation makes food more interesting and many people love the idea of wrapping food. Therefore we love this ice cream sushi roll from Top Sushi in Texas, posted up on Food Spotting recently. Made from green tea ice cream, wrapped in a sponge type cake, topped with strawberries and drizzled with hot fudge sauce, you couldn't help but feel a bit pampered eating this...#sogood.

Valentine's Day conjures up images of hearts for all of us and Lilli Vanilli, a London-based bakery has taken this to the extreme with their bleeding heart dessert. Not sure whether this velvet sponge cake brings on the sugar cravings but can't help to admire their imagination and skill in creating this ghoulish cake.
The cupcake trend and popularity over the last few years has not really waned. These super sweet, colourful treats just give instant gratification, despite their unapologetic calorie count. We came across these creative cupcake wrappers from Bella Cupcake Couture and thought they dressed up these gorgeous buns perfectly. There are loads of different design ideas including celebration messages for any occasion and they tick our box as a cute and clever business idea.

Aershot Pure Energy delivers an airborne shot of instant energy. Each shot contains 100mg of caffeine, equivalent to a large cup of coffee. Users puff in a fine powder that instantly dissolves in the mouth. Each Aeroshot contains 6-8 puffs. Aershot is hitting stores in NYC and Boston in 3 months but visit their site to register for a sample!

The powerhouse of drinks dispenser the new Coca Cola fountain machine offers customers up to 125 drinks flavours including Coca Cola Lime and vanilla Sprite Zero. The new machine designed by the car company Ferrari and features include a wi-fi- enabled tracking chip device which enables Coca Cola to monitor customers flavour preferences on a daily basis.

The coffee bean has always been the darling of the coffee plant but in its shadow lay the unnoticed potential of the coffee fruit...until now. The coffee fruit which is similar to cranberry went largely undiscovered mainly because of its non-descript flavour. However food experts have discovered that in fact it may have higher levels of antioxidants than other 'superfruits' such as pomegranate or acai. It has also been reported that it has higher bioavailability levels, which measures the absorption of antioxidants by the body.
Ben Weiss, founder of the coffee fruit health drink Bai spent time researching the power of the coffee fruit and developed a drink that would taste good and deliver the health benefits too. Bai comes in a variety of flavours and offer a low cal option too, using the organic sweetener stevia, which is also gaining in popularity.
Fondue - the process of dipping food into a hot liquid has been around for ages with cheese and chocolate the most popular choices. We found this cupcake fondue idea really amusing, illustrated very nicely through the site How Sweet It Is. Not sure how serious this is, but it would be a great idea for kids parties.

Stress is a modern day illness that continues to rise so it is no surprise to find a new mood-enhancing drink to hit the market. Be Happy is a natural, low-cal drink which claims to create positive mood, reduce stress and anxiety, promote a sense of calm and improve focus. It is packed with wrinkle-fighting anti-oxidants as well as L-theanine, a key component in green tea. It is also comes in a chocolate-cherry flavour, ideal for sweet tooths, without the high calorie count.