Established by Candice Cabe, Day2Night allows customers to click on and off heels of various heights. The idea came to founder Candice Cabe on a business trip in which she was advised to pack lightly but found that so much precious space was taken up with her day and night time shoes. Day2Night has 5 interchangeable heels ranging in height from 1 1/2 inches to 3 1/2 inches. As a start-up business the company only has one style and one colour right now but is already in talks with a New York shoe designer who is working on 10-12 pairs of different designs for the debut shoe collection. The business is seeking total investment of $150k and is utilising Kickstarter to help fundraise for the first stage of development.
