Talk about brand extension and it is a stretch! DJ Pauly D from Jersey Shore is venturing into retail with his 'Remix Pre-Game Cocktails'. Prices at $14.99 for a 750ml bottle the pre-made cocktails come in 4 flavours - Oye Mojito, Strawberry Holla-peno, Yeah Yumberry and Starfruit. The rationale behind the move according to Pauly D is the similarity between mixing on the turntables and that needed for cocktails ... no words!!
